Apart from lower rents, there's a host of other reasons companies offer for basing themselves in Gurgaon. With metro connectivity due to begin shortly and the opening of the NH-8 expressway, connectivity has already improved. A drive from Connaught Place to Cybercity now takes about 45-50 minutes from the earlier one-and-a-half hours.
'He was the first creative person to recognise and fully realise the power of film in an era when press ads were the only competence of Indian creatives.'
Ad agencies JWT, Ogilvy and Grey International have more than a parent in common. In India, at least, executives from these agencies fly the same airline, stay in the same hotel chains or send documents through the same courier company.
Advertising whiz kids are the new entrepreneurs on the block.
A confident, assertive single woman is finding her way into popular advertising narratives.
Advertising agencies admitted that conversations had begun with their clients to exercise restraint while using brand endorsements featuring film actors whose names appeared in the probe.
Redefining the portrayal of lesbian relationships in India.
Defending champions Ranchi Rays displayed their class and routed Uttar Pradesh Wizards 6-0 in a round robin match to seal their semi-final berth in the fourth edition of the Hockey India League, in Ranchi, on Saturday.
By toxic, the reference is to material that whips up hatred, is discriminatory in nature and has explicit sexual and pornographic content.
A film-maker has accused Citi India of 'picking up' his idea for their latest ad. But the bank denies this vehemently and has threatened legal action.
Brands are turning up the pitch on voter participation, targeting millennial consumers.
A new logo, colour and tagline were unveiled last month.
The Prime Minister and and President gracing ads for Reliance Jio and Bandhan Bank have put the spotlight on this trend.
Parties expected to splurge a fourth of advertising budget on social media.
Australia and Belgium got day two of the Champions Trophy hockey off to a roaring start with a stunning 4-4 draw.
Lohani's job was to turn around the MP Tourism Development Corporation.
Kalyan Jewellers is eyeing overseas expansion by catering to India-like markets and the diaspora
The focus on Swachh Bharat has sharpened with Prime Minister Modi asking ministers to show the outcomes of schemes launched since the NDA government came to power
The latest ad, done by O&M again, Vodafone's ad agency, shows two engineers tinkering away in a dimly-lit highway tunnel.
'It does not appear to me that the campaign of 2019 will be positive. By that I mean it is unlikely that there will be an 'achche din' style slogan either from the government or the opposition.'
The journey of Abhijit Avasthi, the former national creative director of Ogilvy & Mather, is as amazing as it is unbelievable. Read on!
By using recycled resources to create earth-friendly gifting options, the venture Surprise Someone is changing the way India smiles.
Sameer Suneja, 41, will take over as the chief executive of Perfetti Van Melle from October 1.
Sources indicated that Tata Salt has set aside about 8-10% of their marketing budget for the Olympics this year.
Advertisers take to pitching family values and social causes, giving celebrity endorsers and flamboyance a miss. Nikhat Hetavkar reports.
The agency has done five advertisements so far.
Mohammed Khan, co-founder of one of India's largest ad agencies, Rediffusion, talks about how the business has changed.
Viveat Susan Pinto & Niraj Bhatt in conversation with Nirvik Singh, chairman and CEO, Grey Group.
With Airtel and RCom already having launched their special offers for post-paid customers, and RJio around the corner, Vodafone makes its move with Red.
Advertisers look at large families as target audience and speak to the 50-year old plus.
The company has booked around 350 spots for the 2015 tournament.
The processor is just 5 per cent of the overall cost of a computing device.
Faces are important in India, because people connect with people, not concepts.
The endorsement career of India's megastar Amitabh Bachchan displays his relevance in diametrically opposite roles and product categories.
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Scooters such as those from Kinetic Motors had become gearless by then and were no more family rides, but peppier individual modes of transport.
The internship, with all its highs and lows, changed the way that I deal with life now.
Sofia Ashraf's video 'Kodaikanal Won't,' slamming Hindustan Unilever for alleged 'mercury poisoning,' has gone viral with over 25,000 online petitioners demanding that the multinational clean up the mess as well as compensate those who worked at its thermometer factory in Kodaikanal.
